Corporate communications

Julius Bar

Objective

Increase visibility of the Julius Bär brand in Spain as a leading private bank, thanks to the communication of its main milestones, corporate culture and its commitment to the national market.

Actions

Development of a proactive and selective communication strategy in terms of communication channels and content, in line with the bank’s philosophy. The action plan is mainly based on building strong relationships between the company’s spokespersons and the main financial, generalist and institutional media.

Results

Launch of the brand after the sale of Merrill Lynch Wealth Management to Julius Bär in Spain and positioning in the region. Consolidation of its Research team as opinion leaders on macroeconomic, investment and market issues in Tier 1 media.

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